| 000 | 01382cam a22003617i 4500 | ||
|---|---|---|---|
| 001 | on1375188034 | ||
| 003 | OCoLC | ||
| 005 | 20240105110238.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 240105s2023 txu o 001 0 eng d | ||
| 020 |
_a9798218181482 _q(libro electrónico) |
||
| 035 | _a(OCoLC)1375188034 | ||
| 040 |
_aYDX _beng _erda _cYDX _dN$T _dYDX _dOCLCF _dUCW _dOCLCO |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.83028 _2 |
| 100 | 1 |
_aBruner, Gordon C. _cII _eautor. |
|
| 245 | 1 | 0 |
_aMarketing Scales Handbook : _bMulti-Item Measures for Consumer Insight Research. _nVolume 12 / _cGordon C. Bruner II. |
| 264 | 1 |
_aFort Worth, Texas, USA : _bGCBII Productions, _c2023. |
|
| 300 | _a1 recurso en línea | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_acomputadora _bc _2rdamedia |
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| 338 |
_arecurso en línea _bcr _2rdacarrier |
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| 588 | _aDescription based on online resource; title from digital title page (viewed on June 12, 2023). | ||
| 650 | 7 |
_aMercadeo. _91246 |
|
| 650 | 7 |
_aInvestigación de mercados. _982892 |
|
| 650 | 0 |
_aLibro electrónico _9332961 |
|
| 856 | _uhttps://go.openathens.net/redirector/biblioteca.udem.edu.mx?url=https%3A%2F%2Febookcentral.proquest.com%2Flib%2Funiversidadmonterrey-ebooks%2Fdetail.action%3FdocID%3D30463991 | ||
| 942 |
_2ddc _cEB _n0 |
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| 948 | _hNO HOLDINGS IN UN@ - 18 OTHER HOLDINGS | ||
| 991 |
_aADM _bMaría Luisa Chávez García _cOT23-4 |
||
| 999 |
_c162221 _d162221 |
||