| 000 | 02014cam a2200553Ii 4500 | ||
|---|---|---|---|
| 001 | ocn905854019 | ||
| 003 | OCoLC | ||
| 005 | 20210813120241.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|unuuu|| | ||
| 008 | 210301s2015 nyua o 001 0 eng d | ||
| 020 |
_a9781317519379 _q(libro electrónico) |
||
| 020 |
_a131751937X _q(libro electrónico) |
||
| 020 | _z9780765640895 | ||
| 020 |
_z9780765640901 _q |
||
| 020 | _a9781315720579 | ||
| 020 | _a1315720574 | ||
| 029 | 1 |
_aDEBSZ _b432145508 |
|
| 029 | 1 |
_aDEBBG _bBV042739841 |
|
| 029 | 1 |
_aNLGGC _b39207494X |
|
| 029 | 1 |
_aDEBSZ _b449489833 |
|
| 035 |
_a(OCoLC)905854019 _z(OCoLC)908061564 |
||
| 040 |
_aN$T _beng _erda _epn _cN$T _dN$T _dDEBSZ _dQGK _dOCLCF _dIAI _dE7B _dYDX _dMNI _dAU@ _dUKAHL _dVLB |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a659.111 _2 |
| 100 | 1 |
_aKelley, Larry D., _d1955- _eautor. |
|
| 245 | 1 | 0 |
_aAdvertising media planning : _ba brand management approach / _cLarry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aNew York : _bRoutledge, _c2015. |
|
| 300 |
_a1 recurso en línea (viii, 351 páginas) : _bilustraciones. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_acomputadora _bc _2rdamedia |
||
| 338 |
_arecurso en línea _bcr _2rdacarrier |
||
| 504 | _aIncluye bibliografía e índice. | ||
| 650 | 7 |
_aPublicidad _939945 _xAdministración. |
|
| 650 | 7 |
_aMarcas de fábrica. _946319 |
|
| 650 | 7 |
_aAdministración de mercadeo. _915407 |
|
| 650 | 0 |
_aLibro electrónico _9332961 |
|
| 700 | 0 |
_aJugenheimer, Donald W. _983352 _eautor. |
|
| 700 | 0 |
_aSheehan, Kim Bartel. _9139497 _eautor. |
|
| 856 | _uhttps://go.openathens.net/redirector/biblioteca.udem.edu.mx?url=https%3A%2F%2Febookcentral.proquest.com%2Flib%2Funiversidadmonterrey-ebooks%2Fdetail.action%3FdocID%3D2005430%26amp%3Bquery%3D9780765640895 | ||
| 942 |
_2ddc _cEB _n0 |
||
| 948 | _hNO HOLDINGS IN UN@ - 91 OTHER HOLDINGS | ||
| 991 |
_aCDI _bJuan Manuel González Fernánde _cPR21 _dRVOES2021 |
||
| 992 |
_aCI 3305 _bManejo de Medios |
||
| 999 |
_c150600 _d150600 |
||
| 900 | _aECO | ||
| 900 | _aCDI | ||