| 000 | 01341cam a2200409Ii 4500 | ||
|---|---|---|---|
| 001 | on1024315550 | ||
| 003 | OCoLC | ||
| 005 | 20210531022031.0 | ||
| 007 | ta | ||
| 008 | 180226s2017 miua b 001 0 eng d | ||
| 020 | _a9781537438269 | ||
| 020 | _a1537438263 | ||
| 035 | _a(OCoLC)1024315550 | ||
| 040 |
_aSJD _beng _erda _cSJD _dOCLCQ |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a659.111 _bG389m 2017 |
| 100 | 1 |
_aGeskey, Ronald D., _eautor. |
|
| 245 | 1 | 0 |
_aMedia planning & buying in the 21st century / _cRonald D. Geskey, Sr. |
| 246 | 3 | _aMedia planning and buying in the 21st century | |
| 246 | 3 | _aMedia planning and buying in the twenty-first century | |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_a[Michigan?] : _b2020:Marketing Communications LLC, _c2017. |
|
| 300 |
_av, 637 páginas : _bilustraciones ; _c23 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía e índice. | ||
| 650 | 7 |
_aMercadeo. _91246 |
|
| 650 | 7 |
_aMedios de comunicación de masas. _92029 |
|
| 942 |
_2ddc _cGEN _n0 |
||
| 948 | _hNO HOLDINGS IN UN@ - 8 OTHER HOLDINGS | ||
| 991 |
_aCDI _bJuan Manuel González Fernánde _cPR21 _dRVOES2021 |
||
| 992 |
_aCI 3305 _bManejo de Medios |
||
| 999 |
_c150377 _d150377 |
||
| 900 | _aECO | ||
| 900 | _aCDI | ||