| 000 | 02960cam a2200481 a 4500 | ||
|---|---|---|---|
| 001 | ocn774497749 | ||
| 003 | OCoLC | ||
| 005 | 20220322120558.0 | ||
| 007 | ta | ||
| 008 | 200526s2013 nyua rb 001 0 eng | ||
| 010 | _a 2012024772 | ||
| 015 |
_aGBB287618 _2bnb |
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| 016 | 7 |
_a016162072 _2Uk |
|
| 020 | _a9781138897298 | ||
| 029 | 1 |
_aAU@ _b000049578115 |
|
| 029 | 1 |
_aNZ1 _b14771689 |
|
| 029 | 1 |
_aUNITY _b127875085 |
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| 029 | 1 |
_aUKMGB _b016162072 |
|
| 035 |
_a(OCoLC)774497749 _z(OCoLC)961473511 |
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| 037 |
_a84612 _bTVG |
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| 040 |
_aDLC _beng _cDLC _dBTCTA _dCDX _dYDXCP _dVLB _dOCLCF _dUKMGB _dOCLCQ _dTULIB _dTVG _dLND _dOCLCQ _dUKOBU |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a338.4791 _2 _bM878m 2019 |
| 100 | 1 |
_aMorrison, Alastair M. _eautor |
|
| 245 | 1 | 0 |
_aMarketing and managing tourism destinations / _cAlastair M. Morrison. |
| 250 | _aSecond edition | ||
| 264 | 3 | 1 |
_aNew York : _bRoutledge, _c2019. |
| 300 |
_axxv, 689 páginas : _bilustraciones ; _c26 cm |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía e índice | ||
| 520 | _aMarketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs) ; A unique systematic model to manage and market destinations ; Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world ; To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful. --from Amazon.com. | ||
| 650 | 0 |
_aTurismo _xAdministración. _978076 |
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| 900 | _aADM | ||
| 900 | _aISE | ||
| 900 | _aECO | ||
| 900 | _aAYN | ||
| 942 |
_2ddc _cGEN _n0 |
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| 948 | _hNO HOLDINGS IN UN@ - 119 OTHER HOLDINGS | ||
| 991 |
_aADM _bMaría Luisa Chávez García _cPR19 |
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| 999 |
_c147711 _d147711 |
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