000			02337cam a2200529Mi 4500
001			on1126409149
003			OCoLC
005			20210531220333.0
007			ta
008			200728t20192019maua gr 001 0 eng d
020			_a9781631595943
020			_a1631595946
035			_a(OCoLC)1126409149
040			_aPUJAV _bspa _erda _cPUJAV
041	0		_aeng
082	0	4	_a658.827 _bA298i 2019
100	1		_aAirey, David _d1979- _eautor.
245	1	0	_aIdentity designed : _bthe definitive guide to visual branding / _cDavid Airey.
246	3	4	_aID
264		1	_aBeverly, Massacusetts : _bRockport Publishers, _c2019.
264		4	_c©2019
300			_a287 páginas : _bilustraciones a color ; _c26 cm
336			_atexto _btxt _2rdacontent
337			_asin mediación _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
500			_aIncluye índice.
520			_a"Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points."--Amazon.com.
650	1	4	_aMarcas de fábrica _9139391 _xMercadeo.
650	2	4	_aMarcas de fábrica.
650	2	0	_aIdentidad (Conceptos filosóficos) _9541424
650	2	4	_aDiseño.
650	2	4	_aNuevas empresas.
942			_2ddc _cGEN _n0
948			_hNO HOLDINGS IN UN@ - 1 OTHER HOLDINGS
991			_aDSÑ _bMyriam Trevino Solis _cPR19
999			_c147674 _d147674
900			_aADM
900			_aLYM
900			_aECO
900			_aSYC
900			_aPSI
900			_aAYN
900			_aDI
900			_aCDI
900			_aTC
900			_aCNT