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_a658.82 _bL761s 2014 |
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_9236007 _aLintellé, Peter, _eautor |
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_aSensory marketing aspects : _bpriming, expectations, crossmodal correspondences an introduction to modern sensory marketing : subconscious influences in costumer behavior and responses through priming, expectations, sensation transference, grounded cognition and crossmodal correspondences / _cPeter Lintellé. |
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_aSan Bernardino, CA : _bPeter Lintellé, _c2014. |
| 300 | _a51 páginas | ||
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_aADM _bMohammad Ayub Khan _cOT21-2 _dRVOEs2021 |
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_aAD _bMarketing de experiencias y sensorial |
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