| 000 | 01292cam^a2200373oi^4500 | ||
|---|---|---|---|
| 001 | UDM01000157515 | ||
| 003 | UDM | ||
| 005 | 20210531020533.0 | ||
| 008 | 190514s2015^^^^maua^^^^^^^^^^000^0^spa^d | ||
| 020 | _a0205960642 | ||
| 020 | _a9780205960644 | ||
| 040 |
_aDLC _beng _erda _cDLC _dBTCTA _dBDX _dYDXCP _dOCLCO _dOCLCF _dPHUST _dOCLCQ _dUN@ |
||
| 082 | 0 | 4 |
_a659.2 _bP976 2015 |
| 245 | 1 | 0 |
_aPublic relations : _bstrategies and tactics / _cDennis L. Wilcox, Glen T. Cameron, Bryan H. Reber. |
| 250 | _aEleventh edition. | ||
| 264 | 3 | 1 |
_aBoston : _bPearson, _c2015. |
| 300 |
_axxvi, 598 páginas : _bilustraciones ; _c27 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía e índice. | ||
| 650 | 1 | 4 |
_914939 _aRelaciones públicas _zEstados Unidos. |
| 650 | 1 | 4 |
_93807 _aRelaciones públicas. |
| 700 | 1 |
_9182696 _aCameron, Glen T., _eautor. |
|
| 700 | 1 |
_9265598 _aReber, Bryan H., _eautor. |
|
| 700 | 1 |
_9295961 _aWilcox, Dennis L., _eautor. |
|
| 942 |
_2ddc _cGEN |
||
| 991 |
_aMER _bMaría Luisa Chávez García _cOT18 |
||
| 997 |
_aMIBARRA _b00 _c20190514 _lUDM01 _h1119 |
||
| 998 |
_aMIRACHETA _b99 _c20190520 _lUDM01 _h1633 |
||
| 999 |
_c144712 _d144712 |
||
| 900 | _aECO | ||
| 900 | _aCDI | ||