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| 005 | 20210531220129.0 | ||
| 008 | 181106s2017^^^^enka^^^^^^^^^^000^0^eng^d | ||
| 020 | _a1137526238 | ||
| 020 | _a9781137526236 | ||
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_a658.87 _bP171m 2017 |
| 100 | 1 |
_9257096 _aPalmatier, Robert W., _eautor |
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| 245 | 1 | 0 |
_aMarketing strategy : _bbased on first principles and data analytics / _cRobert W. Palmatier, Shrihari Sridhar. |
| 264 | 3 | 1 |
_aLondon : _bPalgrave, _c2017. |
| 300 |
_axxix, 288 páginas : _bilustraciones. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía e índice. | ||
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_91246 _aMercadeo. |
| 650 | 1 | 4 |
_93194 _aPlanificación estratégica. |
| 700 | 1 |
_9282112 _aSridhar, Shrihari, _eautor. |
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