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| 005 | 20210531220111.0 | ||
| 008 | 180925s2017^^^^gw^^^^^^^^^^^^000^0^eng^d | ||
| 020 | _a1521023344 | ||
| 020 |
_a1549540408 _q(paperback) |
||
| 020 | _a9781521023341 | ||
| 020 |
_a9781549540400 _q(paperback) |
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_a658.9 _bH737s 2017 |
| 090 |
_aHF5415.1265 _b.H644 2017 |
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| 100 | 1 |
_994626 _aHollensen, Svend, _eautor |
|
| 245 | 1 | 0 |
_aSocial media marketing : _ba practitioner guide / _cSvend Hollensen, Philip Kotler, Marc Oliver Opresnik. |
| 250 | _aSecond edition. | ||
| 264 | 3 | 1 |
_a[Lugar de publicación no identificado] : _bOpresnik Management Consulting, _c2017. |
| 300 | _a198 páginas. | ||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 490 | 0 |
_aOpresnik Management Guides ; _vBook 2. |
|
| 504 | _aIncluye bibliografía | ||
| 505 | 0 | _aSocial media marketing planning -- Digital marketing research -- Fundamentals of social media marketing -- Digital and social media marketing tools and platforms -- Social media marketing controlling. | |
| 650 | 1 | 4 |
_92029 _aMedios de comunicación de masas. |
| 650 | 1 | 4 |
_980313 _aMercadeo por internet. |
| 700 | 1 |
_99573 _aKotler, Philip, _d1931- ., _eautor. |
|
| 700 | 1 |
_9255370 _aOpresnik, Marc O. _q(Marc Oliver), _d1969- _eautor. |
|
| 830 | 0 |
_9572206 _aOpresnik Management Guides, _vBook 2. |
|
| 942 |
_2ddc _cGEN |
||
| 991 |
_aMER _bTeresa Berenice Treviño _cPR18 |
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| 997 |
_aMIBARRA _b00 _c20180925 _lUDM01 _h1115 |
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