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_a658.8 _bK87 2016 |
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_99573 _aKotler, Philip, _d1931- , _eautor |
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_aMarketing 4.0 _h[recurso electrónico] : _bmoving from traditional to digital / _cPhilip Kotler, Hermawan Kartajaya, and Iwan Setiawan. |
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_aNew York : _bJohn Wiley & Sons, Incorporated, _c2016. |
| 300 | _a1 recurso en línea (142 páginas) | ||
| 336 |
_atexto _btxt _2rdacontent |
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_acomputadora _bc _2rdamedia |
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_arecurso en línea _bcr _2rdacarrier |
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_aLibro electrónico _9332961 |
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_980313 _aMercadeo por internet. |
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_91246 _aMercadeo. |
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_9228007 _aKartajaya, Hermawan, _eautor. |
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_9277878 _aSetiawan, Iwan, _eautor. |
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_a_ _yEn línea _uhttps://udemproxy.elogim.com/auth-meta/login.php?url=http://ebookcentral.proquest.com/lib/universidadmonterrey-ebooks/detail.action?docID=4785177 |
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_aMER _bErik Ernesto Vázquez _cPR17 |
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