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_a _z9781137279569 |
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_a9781137447715 _q(electronic bk.) |
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_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
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| 100 | 1 |
_9298183 _aYoung, Antony, _eautor |
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| 245 | 1 | 0 |
_aBrand media strategy _h[recurso electrónico] : _bintegrated communications planning in the digital era / _cAntony Young. |
| 250 | _a[Second edition]. | ||
| 264 | 3 | 1 |
_aNew York : _bPalgrave Macmillan, _c2014. |
| 300 | _a1 recurso en linea. | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_acomputadora _bc _2rdamedia |
||
| 338 |
_arecurso en línea _bcr _2rdacarrier |
||
| 504 | _aIncluye índice. | ||
| 650 | 1 | 0 |
_aLibro electrónico _9332961 |
| 650 | 1 | 4 |
_9139391 _aMarcas de fábrica _xMercadeo. |
| 650 | 1 | 4 |
_980313 _aMercadeo por internet. |
| 650 | 1 | 4 |
_9143704 _aRedes sociales. |
| 856 |
_a_ _yEn línea _uhttps://udemproxy.elogim.com/auth-meta/login.php?url=http://ebookcentral.proquest.com/lib/universidadmonterrey-ebooks/detail.action?docID=1812269&query=Brand+media+strategy%3A+integrated+communications+planning+in+the+digital+era. |
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| 942 |
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| 991 |
_aDSÑ _bPR18 _cMyriam Treviño Solís |
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_aMIRACHETA _b40 _c20180511 _lUDM01 _h1627 |
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