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| 008 | 171129s2016^^^^xxua^^^^^^^^^^000^0^eng^d | ||
| 020 | _a1452292140 | ||
| 020 | _a9781452292144 | ||
| 040 |
_aSPSFM _bspa _cSPSFM _dUN@ |
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| 082 | 0 | 4 |
_a658.8 _bL477s 2016 |
| 100 | 1 |
_9111751 _aLee, Nancy, _d1932- , _eautor |
|
| 245 | 1 | 0 |
_aSocial marketing : _bchanging behaviors for good / _cNancy R. Lee, Philip Kotler. |
| 250 | _aFifth edition. | ||
| 264 | 3 | 1 |
_aThousand Oaks : _bSAGE Publications, _c2016. |
| 300 | _a567 páginas. | ||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía e índice. | ||
| 650 | 1 | 4 |
_931186 _aMercadeo _xAspectos sociales. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 700 | 1 |
_99573 _aKotler, Philip, _d1931- . _eautor |
|
| 942 |
_2ddc _cGEN |
||
| 991 |
_aMER _bMaría Luisa Chávez García _cOT17 |
||
| 997 |
_aMIBARRA _b00 _c20171129 _lUDM01 _h0956 |
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_aMIRACHETA _b40 _c20171207 _lUDM01 _h1108 |
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