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_980457 _aBearden, William O., _d1945- , _eautor |
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_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _cWilliam O. Bearden, Richard G. Netemeyer. |
| 250 | _aThird edition. | ||
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_aThousand Oaks, California : _bSage, _c2011. |
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_9252804 _aNetemeyer, Richard G., _eautor. |
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_aPAR _wUDM0100059568 _nOtra edición disponible 3a ed. _nOtra edición disponible 2a ed. |
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