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_a9781285429786 _q(alk. paper) |
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_aDLC _beng _erda _cDLC |
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_a658.8 _bH699s 2016 |
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_9222064 _aHoffman, K. Douglas, _eautor |
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_aServices marketing : _bconcepts, strategies, & cases / _cK. Douglas Hoffman, Jason E. G. Bateson. |
| 250 | _afifth edition. | ||
| 264 | 3 | 1 |
_aMason, OH : _bCengage Learning, _c2016. |
| 300 | _axv, 458 páginas. | ||
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_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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_91246 _aMercadeo. |
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_9143130 _aServicio industrial _xMercadeo _xAdministración. |
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_9172755 _aBateson, John E. G. _eautor. |
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_aMER _bMaría Luisa Chávez García _cOT17 |
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_aMIBARRA _b00 _c20171023 _lUDM01 _h1019 |
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