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_a0134194675 _q(paperback) |
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_a9780134194677 _q(paperback) |
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_aAU@ _beng _erda _cAU@ _dOCLCO _dOCLCF _dOMB _dOCLCQ _dUN@ |
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| 082 | 0 | 4 |
_a302.230688 _bL716d 2014 |
| 100 | 1 |
_9235602 _aLieberman, Al, _eautor |
|
| 240 | 1 | 0 | _aEntertainment revolution |
| 245 | 1 | 4 |
_aThe definitive guide to entertainment marketing : _bbringing the moguls, the media, and the magic to the world / _cAl Lieberman y Patricia Esgate. |
| 246 | 2 | _aEntertainment marketing | |
| 250 | _aSecond edition. | ||
| 264 | 3 | 1 |
_aUpper Saddle River, New Jersey : _bPearson Educationl, _c2014. |
| 300 |
_aviii, 294 páginas : _bilustraciones ; _c23 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía e índice. | ||
| 650 | 1 | 4 |
_92029 _aMedios de comunicación de masas. |
| 650 | 1 | 4 |
_9335739 _aMedios de comunicación de masas. _xEstudio y enseñanza. |
| 700 | 1 |
_9200234 _aEsgate, Patricia, _eautor. |
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