000			02208cam^a2200409ui^4500
001			UDM01000152938
003			UDM
005			20210531015108.0
008			170310s2016^^^^nyu^^^^^^^^^^^000^0^eng^d
020			_a0500292671 _q(pbk.)
020			_a9780500292679 _q(pbk.)
040			_aYDXCP _beng _erda _cDLC _dYDXCP _dBTCTA _dBDX _dORX _dUAB _dOCLCF _dTXI _dOCLCQ _dUN@
082	0	4	_a659.1 _bB281a 2016
100	1		_9172350 _aBarry, Pete _q(Pete S.), _eautor
245	1	4	_aThe advertising concept book : _bthink now, design later : a complete guide to creative ideas, strategies and campaigns / _cPete Barry.
250			_aThird edition.
264	3	1	_aNew York, New York : _bThames & Hudson, _c2016.
300			_a320 páginas : _bilustraciones ; _c24 cm.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye bibliografía e índice.
505	0		_aIntroduction -- Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Social -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
520	3		_aStructured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
650	1	4	_985842 _aCampañas publicitarias.
650	1	4	_93316 _aPublicidad _xTécnicas.
650	1	4	_92978 _aPublicidad.
775	0	0	_aPAR _wUDM01000138276 _nOtra edición disponible 3rd ed. _nOtra edición 1a ed.
942			_2ddc _cGEN
991			_aC0 _bUN@
991			_aDSÑ _bMyriam Treviño Solís _cOT16
997			_aMIRACHETA _b00 _c20170310 _lUDM01 _h1643
998			_aMIRACHETA _b00 _c20170428 _lUDM01 _h0908
999			_c140464 _d140464
900			_aECO
900			_aCDI