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| 008 | 170222s2015^^^^mau^^^^^^^^^^^000^0^eng^d | ||
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_a0137066732 _q(student edition) |
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| 020 |
_a9780137066735 _q(student edition) |
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| 040 |
_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dOCLCF _dUN@ |
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_a658.83 _bM249e 2015 |
| 100 | 1 |
_968922 _aMalhotra, Naresh K, _eautor |
|
| 245 | 1 | 0 |
_aEssentials of marketing research : _ba hands-on orientation / _cNaresh K. Malhotra. |
| 264 | 3 | 1 |
_aBoston : _bPearson, _c2015. |
| 300 |
_axxiv, 408 páginas : _bilustraciones ; _c28 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía e índice. | ||
| 650 | 1 | 4 |
_982892 _aInvestigación de mercados. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 942 |
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_aMER _bAna Elena de la Mora Velasco _cOT16 |
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