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| 005 | 20210531015032.0 | ||
| 008 | 170222s2013^^^^ne^^^^^^^^^^^^000^0^eng^d | ||
| 020 | _a9063693141 | ||
| 020 | _a9789063693145 | ||
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_aESEHU _bspa _erda _cESEHU _dUN@ |
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| 082 | 0 | 4 |
_a659.1019 _bA565h 2013 |
| 100 | 1 |
_9167483 _aAndrews, Marc, _eautor |
|
| 245 | 1 | 0 |
_aHidden persuasion : _b33 psychological influence techniques in advertising / _cAndrews, Van Leeuwen & Van Baaren. |
| 264 | 3 | 1 |
_aAmsterdam : _bBis, _c2013. |
| 300 |
_a190 páginas : _bilustraciones ; _c25 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_97842 _aPersuasión (Psicología). |
| 650 | 1 | 4 |
_98159 _aPublicidad _xAspectos psicológicos. |
| 700 | 1 |
_9170269 _aBaaren, Rickert Bart van, _eautor. |
|
| 700 | 1 |
_9234071 _aLeeuwen, Mattheis Lars van, _eautor. |
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| 942 |
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| 991 |
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_aMER _bMaría del Carmen Ginocchio Celi _cOT16 |
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