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| 005 | 20210531215744.0 | ||
| 008 | 170222s2015^^^^nyu^^^^^^^^^^^000^0^eng^d | ||
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_a0071847863 _q(hardcover) |
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| 020 |
_a9780071847865 _q(hardcover) |
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_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dBDX _dOCLCF _dYDXCP _dOSU _dOCLCQ _dUN@ |
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_a658.872 _bA863d 2015 |
| 100 | 1 |
_9169499 _aAtchison, Shane, _eautor |
|
| 245 | 1 | 0 |
_aDoes it work? : _b10 principles for delivering true business value in digital marketing / _cShane Atchison, Jason Burby. |
| 264 | 3 | 1 |
_aNew York : _bMcGraw-Hill Education, _c2015. |
| 300 |
_axii, 355 páginas ; _c24 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía e índice. | ||
| 505 | 0 | _aBusiness goals are everything -- A collective vision -- Data inspires creativity -- Finding unicorns -- Culture predicts success and failure -- Measure what matters -- What it´s worth -- Never stop improving -- One size fits no one -- Framework for innovation -- Conclusion and next steps. | |
| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 650 | 1 | 4 |
_980313 _aMercadeo por internet. |
| 650 | 1 | 4 |
_93194 _aPlanificación estratégica. |
| 700 | 1 |
_9181004 _aBurby, Jason, _eautor. |
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_aMER _bMaría del Carmen Ginocchio Celi _cOT16 |
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