000			01626cam^a2200385ua^4500
001			UDM01000152817
003			UDM
005			20210531015012.0
008			170222s2012^^^^enk^^^^^^^^^^^000^0^eng^d
020			_a1780670001
020			_a9781780670003
020			_a9781780670003
040			_aUKMGB _beng _cUKMGB _dOCLCO _dYDXCP _dVP@ _dCDX _dYNK _dORX _dOUN _dUMS _dUAA _dMUU _dLMR _dVRC _dGK8 _dOCLCF _dVVX _dCHVBK _dCGN _dUUA _dWEX _dOCLCQ _dTOH _dNYWWB _dUN@
082	0	4	_a659.132 _bS534c 2012
100	1		_9278294 _aShaw, Mark, _d1965-, _eautor
245	1	0	_aCopywriting : _bsuccessful writing for design, advertising, and marketing / _cMark Shaw.
250			_aSecond edition.
264	3	1	_aLondon : _bLaurence King Publishing, _c2012.
300			_a240 páginas : _bilustraciones ; _c25 cm.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye bibliografía.
505	0		_aGetting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary.
650	1	4	_91246 _aMercadeo.
650	1	4	_92978 _aPublicidad.
942			_2ddc _cGEN
991			_aC0 _bUN@
991			_aDSÑ _bMyriam Treviño Solís _cOT16
997			_aMIRACHETA _b00 _c20170222 _lUDM01 _h1631
998			_aMIRACHETA _b00 _c20170321 _lUDM01 _h1041
999			_c140348 _d140348
900			_aECO
900			_aCDI