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020 _a0073523224
020 _a0077413814
020 _a9780073523224
020 _a9780077413811
040 _aDLC
_beng
_erda
_cDLC
_dIG#
_dYDXCP
_dOCLCQ
_dOCLCF
_dHNK
_dOCLCQ
_dS3O
_dMYSZA
_dUN@
082 0 4 _a338.5024658
_bB357m 2014
100 1 _9173039
_aBaye, Michael R.,
_d1958-,
_eautor
245 1 0 _aManagerial economics and business strategy /
_cMichael R. Baye, Jeffrey T. Prince.
250 _aEighth edition.
264 3 1 _aNew York, NY :
_bMcGraw-Hill Irwin,
_c2014
300 _axxxvi, 636 páginas :
_bilustraciones ;
_c24 cm.
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
490 0 _aThe McGraw-Hill series economics
504 _aIncluye referencias bibliográficas e índice.
505 0 _a1. The fundamentals of managerial economics -- 2. Market forces : demand and supply -- 3. Quantitative demand analysis -- 4. The theory of individual behavior -- 5. The production process and costs -- 6. The organization of the firm -- 7. The nature of industry -- 8. Managing in competitive, monopolistic, and ,monopolistically competitive markets -- 9. Basic oligopoly models -- 10. Game theory : inside oligopoly -- 11. Pricing strategies for firms with market power -- 12. The economics of information -- 13. Advanced topics in business strategy -- 14. A manager´s guide to government in the marketplace
650 1 4 _930272
_aEconomía
_xAdministración.
650 1 4 _93194
_aPlanificación estratégica.
700 1 _9263133
_aPrince, Jeff,
_eautor
830 0 _9571904
_aMcGraw-Hill series in economics.
942 _2ddc
_cGEN
991 _aC0
_bUN@
991 _aTE
_bMinerva Evangelina Ramos Valdés
_cOT16
997 _aMIRACHETA
_b00
_c20161123
_lUDM01
_h1031
998 _aMIRACHETA
_b00
_c20170303
_lUDM01
_h1452
999 _c139889
_d139889
900 _aADM
900 _aISE
900 _aECO
900 _aAYN