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020 | _a9780073523224 | ||
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_a338.5024658 _bB357m 2014 |
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_9173039 _aBaye, Michael R., _d1958-, _eautor |
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245 | 1 | 0 |
_aManagerial economics and business strategy / _cMichael R. Baye, Jeffrey T. Prince. |
250 | _aEighth edition. | ||
264 | 3 | 1 |
_aNew York, NY : _bMcGraw-Hill Irwin, _c2014 |
300 |
_axxxvi, 636 páginas : _bilustraciones ; _c24 cm. |
||
336 |
_atexto _btxt _2rdacontent |
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337 |
_ano mediado _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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490 | 0 | _aThe McGraw-Hill series economics | |
504 | _aIncluye referencias bibliográficas e índice. | ||
505 | 0 | _a1. The fundamentals of managerial economics -- 2. Market forces : demand and supply -- 3. Quantitative demand analysis -- 4. The theory of individual behavior -- 5. The production process and costs -- 6. The organization of the firm -- 7. The nature of industry -- 8. Managing in competitive, monopolistic, and ,monopolistically competitive markets -- 9. Basic oligopoly models -- 10. Game theory : inside oligopoly -- 11. Pricing strategies for firms with market power -- 12. The economics of information -- 13. Advanced topics in business strategy -- 14. A manager´s guide to government in the marketplace | |
650 | 1 | 4 |
_930272 _aEconomía _xAdministración. |
650 | 1 | 4 |
_93194 _aPlanificación estratégica. |
700 | 1 |
_9263133 _aPrince, Jeff, _eautor |
|
830 | 0 |
_9571904 _aMcGraw-Hill series in economics. |
|
942 |
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_aC0 _bUN@ |
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991 |
_aTE _bMinerva Evangelina Ramos Valdés _cOT16 |
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