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001			UDM01000152273
003			UDM
005			20210531141231.0
008			161115r20132014caua^^^^^^^^^^000^0^eng^d
020			_a _z9781449372279
020			_a1449367623
020			_a9781449367626
040			_aUKMGB _beng _erda _cUKMGB _dOCLCO _dYDXCP _dBDX _dBTCTA _dCDX _dORX _dIPL _dOCLCF _dDLC _dSOI _dOCLCQ _dUN@
082	0	4	_a004.019 _bW469d 2015
100	1		_9295185 _aWendel, Stephen, _eautor
245	1	0	_aDesigning for behavior change : _bapplying psychology and behavioral economics / _cStephen Wendel.
264	3	1	_aSebastopol, California : _bO´Reilly, _c2013, c2015.
300			_axxxvi, 355 páginas : _bilustraciones ; _c24 cm.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referencias bibliográficas e índice.
505	0		_aHow the mind decides what to do next -- Why we take certain actions and not others -- Strategies for behavior change -- Figuring out what you want to accomplish -- Selecting the right target action -- Structuring the action -- Constructing the environment -- Preparing the user -- Moving from conceptual designs to interface designs -- Reviewing and fleshing out the interface designs -- Turning the designs into code -- Measuring impact -- Identifying obstacles to behavior change -- Learning and refining the product -- Common questions and a start-to-finish example -- Conclusion -- Appendixes: A. Glossary of terms -- B. Resources to learn more -- C. Bibliography -- D. Endnotes.
942			_2ddc _cGEN
991			_aC0 _bUN@
991			_aIHM _bMarta Sylvia del Rio Guerra _cOT16
997			_aMIRACHETA _b00 _c20161115 _lUDM01 _h1040
998			_aMIRACHETA _b00 _c20161206 _lUDM01 _h1718
999			_c139816 _d139816
900			_aAYN
900			_aTC