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|---|---|---|---|
| 001 | UDM01000151524 | ||
| 003 | UDM | ||
| 005 | 20210531215636.0 | ||
| 008 | 160408s2013^^^^at^^^^^^^^^^^^001^0^eng^d | ||
| 020 | _a1133589278 | ||
| 020 | _a9781133589273 | ||
| 040 |
_aY8N _beng _cY8N _dOCLCQ _dYDXCP _dZ@L _dPHADU _dOCLCF _dOCLCQ _dUN@ |
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| 082 | 0 | 4 |
_a658.872 _bB255s 2013 |
| 100 | 1 |
_9171764 _aBarker, Melissa S, _eautor |
|
| 245 | 1 | 0 |
_aSocial media marketing : _ba strategic approach / _cMelissa S. Barker y algunos otros. |
| 250 | _aInternational ed. | ||
| 264 | 3 | 1 |
_aAustralia : _bSouth Western Cengage Learning, _c2013. |
| 300 |
_axv, 380 páginas : _bilustraciones color. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 505 | 0 | _a1. Why Social Media? -- 2. Goals and Strategies -- 3. Identifying Target Audiences -- 4. Rules of Engagement for Social Media -- 5. Publishing Blogs -- 6. Publishing Podcasts & Webinarw -- 7. Publishing Articles, White Papers and E-Books -- 8. Sharing Videos -- 9. Sharing Photos and Images -- 10. Social Networks -- 11. Microblogging -- 12. Discussion Boards, Social News Sites, and Q & A Sites -- 13. Mobile Computing & Location Marketing -- 14. Social Media Monitoring Tools -- 15. Social Media Marketing Plan -- Appendix: Sample Social Media Marketing Plan. | |
| 650 | 1 | 4 |
_975223 _aComportamiento del consumidor. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 942 |
_2ddc _cGEN |
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_aC0 _bUN@ |
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| 991 |
_aMER _bÁlvarez Milán, Agarzelim. _cPR16 _dSEP |
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| 992 | _aADXXXX Mercadotecnia de Contenidos | ||
| 997 |
_aRGARZA _b00 _c20160408 _lUDM01 _h0904 |
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| 998 |
_aRGARZA _b00 _c20160413 _lUDM01 _h0936 |
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