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020 _a2940411689
_q(paperback)
020 _a9782940411689
_q(paperback)
040 _aAU@
_beng
_cAU@
_erda
_dOCLCO
_dYBM
_dOCLCO
_dOCLCF
_dOCLCQ
_dOCLCO
_dDLC
082 0 4 _a746.92068
_bS534f 2014
100 1 _9278273
_aShaw, David,
_d1947 December 17-,
_eautor
245 1 0 _aFashion buying :
_bfrom trend forecasting to shop floor /
_cDavid Shaw, Dimitri Koumbis.
250 _aFirst edition.
264 3 1 _aLondon :
_bBloomsbury,
_c[2014]
300 _a176 páginas :
_bilustraciones a color, retratos a color ;
_c23 cm.
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
490 0 _aBasics Fashion Management ;
_v3
504 _aIncluye bibliografía
505 0 _aThe fashion buyer -- Sources of buying inspiration -- Suppliers, sourcing and communication -- Merchandise planning -- Trends in fashion buying.
520 3 _aFashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying. The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts.
650 1 4 _944278
_aIndustria del vestido.
650 1 4 _9144335
_aModa
_xMercadeo.
700 1 _9230818
_aKoumbis, Dimitri,
_eautor
830 0 _9569814
_aBasics fashion management ;
_v3.
942 _2ddc
_cGEN
991 _aDTM
_aPR15
_aStar, Igor Anatolievich
997 _aRGARZA
_b00
_c20150826
_lUDM01
_h1119
998 _aHAVILA
_b00
_c20150902
_lUDM01
_h1738
999 _c138196
_d138196
900 _aDSÑ
900 _aDTM
900 _aDI