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001			UDM01000150247
003			UDM
005			20210531215506.0
008			131107s2014^^^^nju^^^^^^b^^^^001^0^eng^^
020			_a9781118835807 _q(hardback)
020			_a9781118863121 _q(ebk)
020			_a9781118863190 _q(ebk)
040			_aDLC _beng _cDLC _erda _dDLC
082	0	4	_a658.812 _bW721c 2014
100	1		_9296170 _aWilliams, David, _d1963-, _eautor
245	1	0	_aConnected CRM : _bimplementing a data-driven, customer-centric business strategy / _cDavid S. Williams.
264	3	1	_aHoboken, New Jersey : _bWiley, _c[2014]
300			_axiii, 242 páginas ; _c24 cm.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referencias bibliográficas (páginas 223-225) e índice.
520	3		_a´ Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to access media anytime, anywhere. Marketers are responding with data-driven, digital customer strategies and a collective business model transformation. For the first time, marketers are now able to put customers at the core of the business strategy. The challenge, now that there´s ´universal´ buy-in on the philosophy, of ´every organization should be ´customer-centric´ is the ´how´. How do we successfully implement a comprehensive, data-driven, customer-centric business strategy? The answer is called ´Connected CRM´, the focus of this book. Customer-centric marketing isn´t merely a tactical implementation plan. Executed correctly, it´s a fundamental shift in the organization´s framework, affecting every department, not just marketing, though it puts marketing at the heart of the business and leadership strategy for the organization. It´s a new source of visibility and accountability for the CMO and a new basis of competitive differentiation for the company. CMOs of the future will play a much larger role in all aspects of marketing, sales, service and technology. Through years of work in data-driven customer relationship marketing and observations of successful (and unsuccessful) implementation efforts; Merkle has developed a customer-centricity blueprint for organizations. This book explains how to make it a reality--for sustained competitive advantage´-- _cProvided by publisher.
650	1	4	_93194 _aPlanificación estratégica.
650	1	4	_9101067 _aRelaciones con los clientes _xAdministración.
942			_2ddc _cGEN
991			_aIS _aPR15 _aKahwati Jamal Ghassan
997			_aMLOPEZ _b00 _c20150721 _lUDM01 _h0848
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