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| 003 | UDM | ||
| 005 | 20210531215450.0 | ||
| 008 | 150707s2015^^^^nyu^^^^^^b^^^^001^0^eng^d | ||
| 020 |
_a _z9781315879451 _q(ebook) |
||
| 020 |
_a9780415716741 _q(hardback) |
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| 020 |
_a9780415716758 _q(paperback) |
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| 040 |
_aDLC _beng _cDLC _erda |
||
| 082 | 0 | 4 |
_a658.872 _bK21d 2015 |
| 100 | 1 |
_9228231 _aKaufman, Ira Morton, _d1947-, _eautor |
|
| 245 | 1 | 0 |
_aDigital marketing guidebook : _bintegrating strategy and tactics with values / _cIra Kaufman & Chris Horton. |
| 264 | 3 | 1 |
_aNew York, NY : _bRoutledge, _c2015. |
| 300 |
_axiii, 353 páginas ; _c19 x 24 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía | ||
| 520 | 3 |
_a´Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage´-- _cProvided by publisher. |
|
| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 650 | 1 | 4 |
_980313 _aMercadeo por internet. |
| 700 | 1 |
_9222833 _aHorton, Chris _eautor |
|
| 942 |
_2ddc _cGEN |
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| 991 |
_aMER _aPR15 _ade la Mora Velazco, Ana Elena |
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