| 000 | 01360cam^a22003378i^4500 | ||
|---|---|---|---|
| 001 | UDM01000149131 | ||
| 003 | UDM | ||
| 005 | 20210530132817.0 | ||
| 008 | 140904s2014^^^^cau^^^^^^^^^^^000^0^eng^^ | ||
| 020 | _a9780811875448 | ||
| 082 | 0 | 4 |
_a745.4 _bR186t 2014 |
| 100 | 1 |
_9265076 _aRand, Paul, _d1914-1996, _eautor |
|
| 245 | 1 | 0 |
_aThoughts on design / _cPaul Rand. |
| 264 | 3 | 1 |
_aSan Francisco, CA : _bChronicle Books, _c2014. |
| 300 | _a95 páginas. | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _a´Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970.´ | ||
| 505 | 0 | _aThe beautiful and the useful -- The designer´s problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression. | |
| 650 | 1 | 4 |
_91841 _aDiseño. |
| 650 | 1 | 4 |
_96012 _aPublicidad comercial artística. |
| 700 | 1 |
_967103 _aBierut, Michael. _eautor |
|
| 942 |
_2ddc _cGEN |
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| 991 |
_aDSÑ _aOT14 _aTreviño Treviño, María Teresa. |
||
| 997 |
_aBHUERTA2 _b00 _c20141201 _lUDM01 _h0820 |
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_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0349 |
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_c136803 _d136803 |
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| 900 | _aDSÑ | ||
| 900 | _aDI | ||