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|---|---|---|---|
| 001 | UDM01000148727 | ||
| 003 | UDM | ||
| 005 | 20210531215219.0 | ||
| 008 | 141015s2014^^^^nyua^^^^r^^^^^001^0^eng^d | ||
| 020 | _a9780071821148 | ||
| 082 | 0 | 4 |
_a658.812 _bB877c 2014 |
| 100 | 1 |
_9180128 _aBrown, Linden R, _eautor |
|
| 245 | 1 | 4 |
_aThe customer culture imperative : _ba leader´s guide to driving superior performance / _cby Linden Brown and Christopher Brown. |
| 264 | 3 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _cc2014. |
| 300 |
_axvii, 318 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 505 | 0 | _aPreface -- Introduction -- What´s best for the customer is best for the business -- Customers´ rules -- Customer inspired innovation -- Relentless positioning -- Competing for the future -- Tectonic shifts -- The new math : 1+1=3, 4 or even 10 -- How leaders get their ducks in a row -- How to make it happen -- Leaving a legacy -- Will you be ready? -- Appendix 1: Customer culture research -- Appendix 2: Customer culture : a leader´s measurement and action guide. | |
| 650 | 1 | 4 |
_9912 _aLiderazgo. |
| 650 | 1 | 4 |
_962599 _aSatisfacción del cliente. |
| 700 | 1 |
_965019 _aBrown, Christopher, _d1948- . _eautor |
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| 942 |
_2ddc _cGEN |
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| 991 |
_aSYC _aOT14 _aFlores Juárez, José Benito. |
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_aMIBARRA _b00 _c20141015 _lUDM01 _h1754 |
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