000 01366nam^a2200421^a^4500
001 UDM01000148544
003 UDM
005 20210531215202.0
008 141003s2013^^^^wiua^^^^r^^^^^001^0^eng^d
020 _a9781467586559
082 0 4 _a658.8342
_bG562a 2013
245 1 0 _aGlobal perspectives on shopper marketing : best-in-class histories from around the world /
_ceditor, Peter Breen ; contributing writers, Betsy Spethmann, Alan Urbanski.
264 3 1 _aChicago, IL :
_bPath to Purchase Institute,
_c2013.
300 _a109 páginas :
_bilustraciones a color
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
500 _a´Made posible by Coca Cola, Geometry global, Unilever´--Cubierta.
650 1 4 _975223
_aComportamiento del consumidor.
650 1 4 _91246
_aMercadeo.
700 1 _9179165
_aBreen, Peter.
_eautor
700 1 _9281854
_aSpethmann, Betsy.
_eautor
700 1 _9289397
_aUrbanski, Alan.
_eautor
942 _2ddc
_cGEN
991 _aMER
_aOT14
_ade la Mora Velazco, Ana Elena.
997 _aBHUERTA2
_b00
_c20141003
_lUDM01
_h1221
998 _aMLOPEZ
_b00
_c20141008
_lUDM01
_h1632
999 _c136226
_d136226
900 _aADM
900 _aLYM
900 _aECO
900 _aSYC
900 _aPSI
900 _aAYN
900 _aDI
900 _aCDI
900 _aTC
900 _aCNT