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020 |
_a0415526698 _q(pbk : alk. paper) |
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020 |
_a9780415526692 _q(pbk : alk. paper) |
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040 |
_aDLC _beng _cDLC _dBTCTA _dOCLCO _dCDX _dUKMGB _dYDXCP _dOCLCO _dYNK _dLND _dOCLCF _dUN@ |
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082 | 0 | 4 |
_a060 _bR729c 2012 |
100 | 1 |
_9269669 _aRogers, Tony, _d1945- , _eautor |
|
245 | 1 | 0 |
_aConferences and conventions : _ba global industry / _cTony Rogers. |
250 | _a3rd ed. | ||
264 | 3 | 1 |
_aMilton Park, Abingdon, Oxon [England] ; _aNew York, N.Y. : _bRoutledge, _cc2013. |
300 |
_axvi, 422 páginas : _bilustraciones |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_ano mediado _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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490 | 0 | _aEvents management series | |
504 | _aIncluye bibliografía. | ||
505 | 0 | _a1. A global industry -- 2. The structure of the conference industry -- 3. The economics of conferences and conventions -- 4. Conference industry marketing activity -- 5. Conference management : an organizer´s perspective -- 6. Conference management : a venue perspective -- 7. A people industry -- 8. Leading industry organizations -- 9. The future of the conference industry -- Case studies | |
650 | 1 | 4 |
_9312005 _aCongresos y conferencias. _xAdministración. |
650 | 1 | 4 |
_9312006 _aCongresos y conferencias. _xAspectos económicos. |
942 |
_2ddc _cGEN |
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991 |
_aADM _aPR14 _aCamargo Ortega, Blanca Alejandra. |
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991 |
_aC0 _bUN@ |
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_aHZ _b00 _c20140722 _lUDM01 _h1029 |
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_c135720 _d135720 |