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008 140610s2013^^^^enka^^^^^^^^^^001^0^eng^^
020 _a0415526698
_q(pbk : alk. paper)
020 _a9780415526692
_q(pbk : alk. paper)
040 _aDLC
_beng
_cDLC
_dBTCTA
_dOCLCO
_dCDX
_dUKMGB
_dYDXCP
_dOCLCO
_dYNK
_dLND
_dOCLCF
_dUN@
082 0 4 _a060
_bR729c 2012
100 1 _9269669
_aRogers, Tony,
_d1945- ,
_eautor
245 1 0 _aConferences and conventions :
_ba global industry /
_cTony Rogers.
250 _a3rd ed.
264 3 1 _aMilton Park, Abingdon, Oxon [England] ;
_aNew York, N.Y. :
_bRoutledge,
_cc2013.
300 _axvi, 422 páginas :
_bilustraciones
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
490 0 _aEvents management series
504 _aIncluye bibliografía.
505 0 _a1. A global industry -- 2. The structure of the conference industry -- 3. The economics of conferences and conventions -- 4. Conference industry marketing activity -- 5. Conference management : an organizer´s perspective -- 6. Conference management : a venue perspective -- 7. A people industry -- 8. Leading industry organizations -- 9. The future of the conference industry -- Case studies
650 1 4 _9312005
_aCongresos y conferencias.
_xAdministración.
650 1 4 _9312006
_aCongresos y conferencias.
_xAspectos económicos.
942 _2ddc
_cGEN
991 _aADM
_aPR14
_aCamargo Ortega, Blanca Alejandra.
991 _aC0
_bUN@
997 _aHZ
_b00
_c20140722
_lUDM01
_h1029
998 _aBATCH-UPD
_b00
_c20150424
_lUDM01
_h0107
999 _c135720
_d135720