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| 020 | _a9780230105720 | ||
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| 082 | 0 | 4 |
_a658.87 _bL675n 2010 |
| 100 | 1 |
_9235408 _aLewis, Robin, _d1940- , _eautor |
|
| 245 | 1 | 4 |
_aThe new rules of retail : _bcompeting in the world´s toughest marketplace / _cRobin Lewis & Michael Dart. |
| 264 | 3 | 1 |
_aNew York, NY : _bPalgrave Macmillan, _c2010. |
| 300 |
_axviii, 236 páginas : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 505 | 0 | _aTsunami -- The story -- Defining the three waves of retailing. Wave I: Understanding producer power -- Wave II: Learning about demand creation in a marketing-driven economy -- Wave III: The final shift to total consumer power -- Wave III: The transformation -- The new rules of retail. Making the mind connection: Neurological connectivity -- Redefining the rules of engagement: Preemptive distribution -- The importance of value chain control: The bottom-line winners -- What it all means: Control, collaboration, collapse and the Chinese -- The masters. The master model: Apparel retail specialty chains -- Ideas from the masters: Wholesalers, retailers or brand managers? -- The turnaround artists: Masters returning? -- Lessons from Sears: Success to struggle -- Conclusion: Models for the future. | |
| 650 | 1 | 4 |
_932218 _aComercio minorista _xAdministración. |
| 650 | 1 | 4 |
_930075 _aComercio minorista. |
| 650 | 1 | 4 |
_9310923 _aComercio minorista. _xInnovaciones tecnológicas. |
| 650 | 1 | 4 |
_962599 _aSatisfacción del cliente. |
| 700 | 1 |
_9193262 _aDart, Michael. _eautor |
|
| 856 |
_a_ _3Portada _uhttp://www.netread.com/jcusers/1388/2271604/image/lgcover.9780230105720.jpg |
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_aC0 _bUN@ |
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_aLYA _aPR14 _aVillarreal Celestino, Bernardo. |
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| 997 |
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