000			01693cam^a2200361Ia^4500
001			UDM01000147795
003			UDM
005			20210525211501.0
008			140522s2012^^^^enka^^^^^^^^^^001^0^eng^d
020			_a1906884528 _q(cloth)
020			_a9781906884529 _q(cloth)
040			_aCDX _beng _cCDX _dOCLCQ _dG7G _dYDXCP _dUKMGB _dBWX _dAGL _dMUU _dBTCTA _dOCLCF _dOCLCQ _dUN@
082	0	4	_a647.0688 _bT798m 2012
100	1		_9288099 _aTresidder, Richard, _eautor
245	1	0	_aMarketing in food, hospitality, tourism and events : _ba critical approach / _cRichard Tresidder and Craig Hirst.
264	3	1	_aOxford : _bGoodfellow Publishers, _c©2012.
300			_avii, 224 páginas : _bilustraciones.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye bibliografía (páginas 203-222).
505	0		_a1. Introduction -- 2. Putting the experiences in experiences marketing -- 3. Perspectives of marketing -- 4. Consumer resources and THEF experiences -- 5. Consumption and the consumer -- 6. Habitus, distinction, identity and cultural capital -- 7. Interpreting marketing -- 8. The semiotics of experience -- 9. Ethics, sustainable marketing and the green consumer -- 10. Conclusion: a manifesto for critical marketing in THEF.
650	1	4	_9328133 _aHostelería _xMercadeo.
650	1	4	_977406 _aTurismo _xMercadeo.
700	1		_9221788 _aHirst, Craig. _eautor
942			_2ddc _cGEN
991			_aADM _aPR14 _aCamargo, Blanca Alejandra.
991			_aC0 _bUN@
997			_aHZ _b00 _c20140722 _lUDM01 _h1029
998			_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0708
999			_c135509 _d135509
900			_aADM