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| 003 | UDM | ||
| 005 | 20210531140119.0 | ||
| 008 | 140522s2013^^^^inua^^^^^^^^^^001^0^eng^d | ||
| 020 | _a1118422147 | ||
| 020 | _a9781118422144 | ||
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| 082 | 0 | 4 |
_a006.7 _bN761e 2013 |
| 100 | 1 |
_9253569 _aNodder, Chris, _eautor |
|
| 245 | 1 | 0 |
_aEvil by design : _binteraction design to lead us into temptation / _cChris Nodder. |
| 264 | 3 | 1 |
_aIndianapolis, IN : _bWiley, _cc2013. |
| 300 |
_axv, 303 páginas : _bilustraciones a color |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía (p. [269]-296). | ||
| 520 | 3 | _aMelds psychology, marketing, and the art of design to explain why we´re susceptible to certain persuasive techniques and designs. Discover how we´re wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins. | |
| 650 | 1 | 0 |
_aInterfases con el usuario (Computadores) _xDiseño. _9331195 |
| 650 | 1 | 4 |
_984838 _aPáginas Web _xDiseño. |
| 942 |
_2ddc _cGEN |
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| 991 |
_aC0 _bUN@ |
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| 991 |
_aIHM _aPR14 _aDel Río, Martha Sylvia. |
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| 997 |
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| 998 |
_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0703 |
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