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_a658.8 _bS689m 2001 |
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_975159 _aSolomon, Michael R, _eautor |
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_aMarketing : _bpersonas reales, decisiones reales / _cMichael R. Solomon y Elnora W. Stuart ; traducción Ricardo Hoyos Ballesteros y Jaime Colmenares Cobos ; revisión teécnica Christian Betancur Botero. |
| 250 | _a2a. ed. | ||
| 264 | 3 | 1 |
_aColombia : _bPrentice Hall : _bPearson Educación : _bAdisson Wesley, _cc2001. |
| 300 |
_axx, 594 páginas : _bilustraciones ; _c28 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye índice : p. 581-594. | ||
| 534 | _aTít. orig. : marketing, real people, real choices. | ||
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_91246 _aMercadeo. |
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_9175526 _aBetancur Botero, Christian. _eautor |
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_9189527 _aColmenares Cobos, Jaime. _eautor |
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_9223117 _aHoyos Ballesteros, Ricardo. _eautor |
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_9283712 _aStuart, Elnora W. _eautor |
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