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| 001 | UDM01000146816 | ||
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| 008 | 130927s2010^^^^mau^^^^^^b^^^^001^0^eng^^ | ||
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| 082 | 0 | 4 |
_a658.83 _bM249m 2010 |
| 100 | 1 |
_968922 _aMalhotra, Naresh K, _eautor |
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| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a6th ed. | ||
| 264 | 3 | 1 |
_aBoston, MA : _bPearson/Prentice Hall, _cc2010. |
| 300 |
_a1 volumen (paginación varia) : _bilustraciones |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_968923 _aMercadeo _xInvestigaciones _xMetodología. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 942 |
_2ddc _cGEN |
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| 991 |
_aC0 _bUN@ |
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| 991 |
_aMER _aOT13 _aHernández Ramírez, Roberto. |
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| 997 |
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_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0152 |
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