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020			_a1848729464 _q(hardback)
020			_a9781848729469 _q(hardback)
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082	0	4	_a658.8342 _bG325 2012
245	1	0	_aGender, culture, and consumer behavior / _cedited by Cele C. Otnes, Linda Tuncay-Zayer.
264	3	1	_aNew York, NY : _bRoutledge, _cc2012.
300			_axxxi, 450 páginas : _bilustraciones
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye bibliografía.
505	0		_aConstruction of consumer vulnerability by gender and ethics of empowerment / Catherine A. Coleman -- ´The creation of inspired lives´: female fan engagement with the Twilight saga / Hope Jensen Schau and Margo Buchanan-Oliver -- The carnal feminine: consuming representations of womanhood in a contemporary media text / Lorna Stevens and Pauline Maclaran -- Climbing the ladder or chasing a dream? Men´s responses to idealized portrayals of masculinity in advertising / Linda Tuncay Zayer and Cele C. Otnes -- Is the selectivity hypothesis still relevant? A review of gendered persuasion and processing of advertising messages / Michelle R. Nelson and Alexandra M. Vilela -- Gender and media literacy: women and men try on responses to objectification in fashion advertising / Jacqueline Lambiase [et al.] -- Viewing gender as a value-creative resource / Gokcen Coskuner-Balli and Burçak Ertimur -- Lived consumer bodies: narcissism, bodily discourse, and women´s pursuit of the body beautiful / Helen Woodruffe-Burton and Katie Ireland -- Escalated expectations and expanded gender roles: women´s gift-giving rituals for and resistance to Valentine´s day events / Angeline G. Close -- Masculinity and fashion / Jacob Ostberg -- The rise of soushokukei danshi masculinity and consumption in contemporary Japan / Steven Chen -- Masculinity, intimacy, and consumption / Nacima Ourahmoune -- A grounded theory of transition to involved parenting: the role of household production and consumption in the lives of single fathers / Robert L. Harrison, James W. Gentry, and Suraj Commuri -- (Re)igniting sustainable consumption and production research through feminist connections / Susan Dobscha and Andrea Prothero -- Beyond gender: intersectionality, culture, and consumer behavior / Ahir Gopaldas and Eileen Fischer -- Gender research as the ingénue of marketing and consumer behavior / Janeen Arnold Costa and Gary J. Bamossy.
650	1	4	_975223 _aComportamiento del consumidor.
650	1	4	_969201 _aConsumo (Economía) _xAspectos sociales.
700	1		_9256279 _aOtnes, Cele. _eautor
700	1		_9288791 _aTuncay-Zayer, Linda. _eautor
942			_2ddc _cGEN
991			_aC0 _bUN@
991			_aHYA _aOT13 _aCalderoni Bonleux, Lilian Sonia.
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