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_a658.503 _bA237e 2010 |
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_9164178 _aAdlin, Tamara, _eautor |
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245 | 1 | 4 |
_aThe essential persona lifecycle : _byour guide to building and using personas / _cTamara Adlin and John Pruitt. |
264 | 3 | 1 |
_aAmsterdam ; _aBoston : _bMorgan Kaufmann, _cc2010. |
300 |
_aix, 224 páginas : _bilustraciones (algunas a color) ; _c28 cm. |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_ano mediado _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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504 | _aIncluye bibliografía (p. 215). | ||
650 | 1 | 4 |
_92227 _aAdministración de la producción. |
650 | 1 | 4 |
_954176 _aIndustria _xInvestigaciones. |
650 | 1 | 4 |
_96434 _aProductos nuevos. |
700 | 1 |
_9263292 _aPruitt, John. _eautor |
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_aIHM _aOT13 _adel Río Guerra, Marta Silvia. |
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