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_a658.872 _bH659s 2012 |
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_9221563 _aHinchcliffe, Dion, _eautor |
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_aSocial business by design : _btransformative social media strategies for the connected company / _cDion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis. |
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_aSan Francisco, CA : _bJossey-Bass, _c2012. |
| 300 |
_aix, 240 páginas : _bilustraciones ; _c24 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
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_9335754 _aMedios de comunicación de masas. _xMercadeo. |
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_93194 _aPlanificación estratégica. |
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_9229380 _aKim, Peter, _d1974- . _eautor |
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