| 000 | 01694cam^a2200373^a^4500 | ||
|---|---|---|---|
| 001 | UDM01000145468 | ||
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| 005 | 20210531011936.0 | ||
| 008 | 130513s2010^^^^enka^^^^^b^^^^001^0^eng^^ | ||
| 020 |
_a0415442737 _q(hbk. : alk. paper) |
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| 020 |
_a9780415442732 _q(hbk. : alk. paper) |
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| 040 |
_aDLC _beng _cDLC _dBWKUK _dYDXCP _dCDX _dBWK _dUKM _dBWX _dCHRRO _dUKMGB _dBDX _dUN@ |
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| 082 | 0 | 4 |
_a659.1019 _bF337p 2010 |
| 100 | 1 |
_9202083 _aFennis, Bob Michaël, _d1968-, _eautor |
|
| 245 | 1 | 4 |
_aThe psychology of advertising / _cBob M. Fennis and Wolfgang Stroebe. |
| 264 | 3 | 1 |
_aHove, East Sussex ; _aNew York : _bPsychology Press, _c2010. |
| 300 |
_axi, 329 páginas : _bilustraciones ; _c26 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 505 | 0 | _aSetting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes. | |
| 650 | 1 | 4 |
_9312352 _aConsumidores. _xActitudes. |
| 650 | 1 | 4 |
_98159 _aPublicidad _xAspectos psicológicos. |
| 700 | 1 |
_9283639 _aStroebe, Wolfgang. _eautor |
|
| 942 |
_2ddc _cGEN |
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| 991 |
_aC0 _bUN@ |
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| 991 |
_aPR13 _aUF _a000063831, Nájera Delgado, Juana Karina. |
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| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1028 |
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_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0039 |
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