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020 _a9781118218310
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040 _aDLC
_beng
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082 0 4 _a658.7
_bC387b 2013
100 1 _9186121
_aCecere, Lora M,
_eautor
245 1 0 _aBricks matter :
_bthe role of supply chains in building market-driven differentiation /
_cLora M. Cecere, Charles W. Chase, Jr.
264 3 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons, Inc.,
_c2013.
300 _axvi, 303 páginas :
_bilustraciones ;
_c24 cm.
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
490 0 _aWiley & SAS business series
504 _aIncluye bibliografía.
505 0 _aForeword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
650 1 4 _963920
_aLogística de los negocios.
700 1 _9187094
_aChase, Charles W.
_eautor
830 0 _9573333
_aWiley and SAS business series.
942 _2ddc
_cGEN
991 _aC0
_bUN@
991 _aLYA
_aPR13
_a000101411 Villarreal Celestino, Bernardo.
991 _aNegocios del Diseño
_aPR15
997 _aHZ
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