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_a658.827 _bS267L 2013 |
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_9275270 _aSaviolo, Stefania, _eautor |
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_aLifestyle brands : _ba guide to aspirational marketing / _cby Stefania Saviolo, Antonio Marazza. |
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_aHoundmills, Basingstoke ; _aNew York, NY : _bPalgrave Macmillan, _c2013. |
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_axiv, 141 páginas : _bilustraciones ; _c24 cm. |
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_986373 _aAdministración de productos. |
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_975223 _aComportamiento del consumidor. |
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_9322815 _aEstilos de vida. |
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_9140522 _aProductos nuevos _xMercadeo. |
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_9240860 _aMarazza, Antonio. _eautor |
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