| 000 | 01580cam^a2200505^a^4500 | ||
|---|---|---|---|
| 001 | UDM01000144648 | ||
| 003 | UDM | ||
| 005 | 20210531214549.0 | ||
| 008 | 130225s2009^^^^mauab^^^^b^^^^001^0^eng^^ | ||
| 020 |
_a0071263357 _q(pbk.) |
||
| 020 |
_a0073381004 _q(alk. paper) |
||
| 020 |
_a9780071263351 _q(pbk.) |
||
| 020 |
_a9780073381008 _q(alk. paper) |
||
| 040 |
_aDLC _beng _cDLC _dBAKER _dYDXCP _dC#P _dBWX _dBTCTA _dUKM _dZWZ _dCHVBK _dDEBBG _dOCL _dEUM _dOCL _dCHRRO _dUN@ |
||
| 082 | 0 | 4 |
_a658.802 _bC898s 2009 |
| 100 | 1 |
_9135612 _aCravens, David W, _eautor |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a9th ed. | ||
| 264 | 3 | 1 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
| 300 |
_axv, 784 páginas : _bilustraciones, mapas ; _c27 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografía. | ||
| 650 | 1 | 4 |
_915407 _aAdministración de mercadeo. |
| 650 | 1 | 4 |
_926945 _aMercadeo _xToma de decisiones. |
| 700 | 1 |
_990028 _aPiercy, Nigel F. _eautor |
|
| 856 |
_a_ _yTabla de contenido _uhttp://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html |
||
| 942 |
_2ddc _cGEN |
||
| 991 |
_aBC _aPR13 |
||
| 991 |
_aC0 _bUN@ |
||
| 997 |
_aHZ _b00 _c20140722 _lUDM01 _h1028 |
||
| 998 |
_aBATCH-UPD _b00 _c20150510 _lUDM01 _h1304 |
||
| 999 |
_c132414 _d132414 |
||
| 900 | _aADM | ||
| 900 | _aLYM | ||
| 900 | _aECO | ||
| 900 | _aSYC | ||
| 900 | _aPSI | ||
| 900 | _aAYN | ||
| 900 | _aDI | ||
| 900 | _aCDI | ||
| 900 | _aTC | ||
| 900 | _aCNT | ||