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001			UDM01000143934
003			UDM
005			20210527213050.0
008			121009s2012^^^^maua^^^^^^^^^^000^0^eng^^
020			_a1592537669
020			_a9781592537662
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dUKMGB _dBDX _dYDXCP _dOQX _dYBM _dVP@ _dBWX _dCDX _dUN@
082	0	4	_a686.22 _bH477s 2012
100	1		_9219715 _aHeller, Steven, _d1949- , _eautor
245	1	0	_aStop, think, go, do : _bhow typography & graphic design influence behavior / _cSteven Heller & Mirko Ilić.
246	2		_aHow typography and graphic design influence behavior
264	3	1	_aBeverly, Mass. : _bRockport Publishers, _c2012.
300			_a222 páginas : _bilustraciones (principalmente a color) ; _c24 cm.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
505	0		_aInform : graphic design focuses our eyes and mind on what is already instinctively hardwired -- Advocate : the language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be -- Play : play adds dimension to design, enabling the viewer to have more active participation in it -- Caution : cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences -- Entertain : much graphic design cannot afford neutrality; it must grab attention in crowded environments -- Express ; a manifesto should be a declaration of war against complacency. At the very least it should trigger thinking -- Educate ; graphic design arguably is itself a grand portal to the process of education -- Transform : transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.
650	1	4	_9304785 _aArtes gráficas. _xAspectos sociales.
650	1	4	_9304799 _aArtes gráficas. _xHistoria _ySiglo XXI.
650	1	4	_9317241 _aDiseño gráfico (Tipografía). _xAspectos sociales.
650	1	4	_9317245 _aDiseño gráfico (Tipografía). _xHistoria _ySiglo XXI.
650	1	4	_9347388 _aPublicidad comercial artística. _xAspectos sociales.
650	1	4	_9347398 _aPublicidad comercial artística. _xHistoria _ySiglo XXI.
700	1		_9104687 _aIlic, Mirko, _d1956- . _eautor
942			_2ddc _cGEN
991			_aC0 _bUN@
991			_aDIS _aOT12 _a000022704, Treviño Treviño, Ma. Teresa.
997			_aHZ _b00 _c20140722 _lUDM01 _h1028
998			_aBATCH-UPD _b00 _c20160122 _lUDM01 _h1640
999			_c131710 _d131710
900			_aDSÑ