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008 120928s2012^^^^sz^a^^^^^b^^^^001^0^eng^^
020 _a2940411743
_q(pbk.)
020 _a9782940411740
_q(pbk.) :
_c
_39.52
040 _aAU@
_beng
_cAU@
_dUKMGB
_dBDX
_dYDXCP
_dOCLCO
_dBWX
_dSITPL
_dOMB
_dOCLCQ
_dOCLCO
_dUN@
082 0 4 _a741.6
_bL581d 2012
100 1 _9234556
_aLeonard, Neil,
_eautor
245 1 0 _aDesign research :
_binvestigation for successful creative solutions /
_cNeil Leonard, Gavin Ambrose.
264 3 1 _aLausanne, Switzerland :
_bAVA Academia,
_c2012.
300 _a192 páginas :
_bilustraciones ;
_c23 cm.
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
490 0 _aBasics graphic design ;
_v02
504 _aIncluye bibliografía.
505 0 _aThe basics of research : Why research? ; Getting started ; Primary, secondary and tertiary ; Key terminology ; Studio interview : Emily Hale ; Activity : Approaching research -- Understanding context : Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew Hussey ; Activity : Convention -- Planning your work : the brief ; Audience ; Sources and credibility ; Recording and documenting ; Studio interview : Brian Rea ; Activity : Audience -- Conduction research : Audience research ; Market research ; Field-based research ; Process-based research ; Studio interview ; Jane Trustram ; Activity : Product and customer -- Using your findings : Understanding your findings ; Responding to your findings ; Studio interview : Underware ; Activity : Classification -- Presenting your findings : Presenting research ; Completing the job ; Studio interview : Tanner Christensen ; Activity : Presenting statistics -- Conclusion.
650 1 4 _91654
_aArtes gráficas.
650 1 4 _91047
_aDiseño gráfico.
650 1 4 _96012
_aPublicidad comercial artística.
700 1 _9131559
_aAmbrose, Gavin.
_eautor
830 0 _9569815
_aBasics graphic design ;
_v02.
942 _2ddc
_cGEN
991 _aC0
_bUN@
991 _aDI
_bGuzmán Siller, Cristina Fernanda.
_cPR16
_dSEP
991 _aDIS
_aOT12
_a000022704, Treviño Treviño, Ma. Teresa.
992 _aSE3100. Investigación tecnológica energética
992 _aSE3130. Tecnología, evaluación y diagnóstico
997 _aHZ
_b00
_c20140722
_lUDM01
_h1028
998 _aRGARZA
_b00
_c20160524
_lUDM01
_h1634
999 _c131514
_d131514
900 _aDSÑ
900 _aDTM
900 _aAYN
900 _aTC