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001			UDM01000141943
003			UDM
005			20210531010424.0
008			120524s2011^^^^maua^^^^^b^^^^001^0^eng^d
020			_a1439082707
020			_a9781439082706
040			_aBTCTA _cBTCTA _dVMY _dVP@ _dYDXCP _dZ5A _dUN@
082	0	4	_a659.132 _bD776c 2011
100	1		_9197158 _aDrewniany, Bonnie L, _eautor
245	1	0	_aCreative strategy in advertising / _cBonnie L. Drewniany, A. Jerome Jewler.
250			_a10th ed.
264	3	1	_aBoston, MA : _bWadsworth/Cengage Learning, _cc2011.
300			_axv, 328 páginas : _bilustraciones ; _c26 cm.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
500			_aJewler´s name appears first on earlier editions.
504			_aIncluye bibliografía.
505	0		_aCreativity : unexpected but relevant selling messages -- Branding : identity and image strategy -- Diversity : targeting an ever-changing marketplace -- Uncovering insights : the basics for effective creative work -- Strategy : a road-map for the creative team -- ideas : the currency of the 21st century -- Words on paper : connecting to consumers´ hearts and minds -- Layouts : designing to communicate -- Radio : can you see what I´m saying? -- Television : the power of sight, sound, and motion -- Direct marketing : the convenience of shopping at home -- Integrated marketing communications : building strong relationships between the brand and the consumer -- The law and creativity : making sure your great idea is a good idea -- Client pitches : how to sell your ideas.
650	1	4	_937943 _aPublicidad _xDiseño.
650	1	4	_9347535 _aPublicidad. _xTipografía.
700	1		_9226010 _aJewler, A. Jerome. _eautor
942			_2ddc _cGEN
991			_aC0 _bUN@
991			_aCOM _aPR12 _a000006179, Martínez Ramos, Dora Elia.
991			_aMER _bÁlvarez Milán, Agarzelim. _cPR16 _dSEP
992			_aADXXXX Introducción a la Mercadotecnia y Estrategia Creativa
997			_aHZ _b00 _c20140722 _lUDM01 _h1028
998			_aRGARZA _b00 _c20160530 _lUDM01 _h0916
999			_c129752 _d129752
900			_aECO
900			_aCDI