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| 008 | 120504s2009^^^^nyua^^^^^b^^^^001^0^eng^^ | ||
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| 020 | _a9780743296250 | ||
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_a306.30973 _bE36s 2009 |
| 100 | 1 |
_9198804 _aEisenberg, Lee, _d1946- , _eautor |
|
| 245 | 1 | 0 |
_aShoptimism : _bwhy the American consumer will keep on buying no matter what / _cLee Eisenberg. |
| 250 | _a1st Free Press hardcover ed. | ||
| 264 | 3 | 1 |
_aNew York : _bFree Press, _c2009. |
| 300 |
_axviii, 334 páginas : _bilustraciones ; _c24 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía (p. 318-321). | ||
| 505 | 0 | _aPrologue: The world, stuffed into a little black dress -- A view from within : the education of a floorwalker -- Lost in retail space : giant sponges, swarming algae, and a magic mirror that reflects the future -- How we got here : the coming of Gen Buy and the selling power of S-E-X -- Downtown : in the land of merchant princes, there lurks a master spy -- Midtown : the Sell Side can see your house from up here -- Brain wave : the search for the elusive buy button -- Bombarded : four ways to think about advertising -- You : the new them -- Poor ewe : are you a sheep, constantly grazing, easily fleeced? -- You are what you buy : in search of a unified theory -- You are why you buy : you buy for (a) status, (b) therapy, and/or (c) it´s complicated -- The classic buyer : price and value : your head what to do the right thing -- The romantic buyer : novelty and desire : your heart just wants to have fun -- The stop-me-before-I-buy-again buyer : where self-indulgence ends and self-destruction begins -- Martians buy, Venusians shop : old myths die hard -- Shoptimism : final closeout : four ways to say good buy -- Afterword: The perfect gift. | |
| 650 | 1 | 4 |
_988550 _aComportamiento del consumidor _zEstados Unidos. |
| 650 | 1 | 4 |
_927681 _aConsumidores _zEstados Unidos. |
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