000			02079cam^a2200397^a^4500
001			UDM01000141401
003			UDM
005			20210531005353.0
008			120605s2012^^^^enk^^^^^^b^^^^001^0^eng^^
020			_a041554842X _q(alk. paper)
020			_a9780415548427 _q(alk. paper)
040			_aDLC _beng _cDLC _dBTCTA _dYDXCP _dUKMGB _dBWX _dNYP _dCOO _dCDX _dPUL _dTULIB _dCUT _dUN@
082	0	4	_a384.55068 _bJ66b 2012
100	1		_9226380 _aJohnson, Catherine, _eautor
245	1	0	_aBranding television / _cCatherine Johnson.
264	3	1	_aAbingdon, Oxon ; _aNew York : _bRoutledge, _cc2012.
300			_axvii, 197 páginas ; _c25 cm.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
490	0		_aComedia
504			_aIncluye bibliografía.
505	0		_aIntroduction: but television´s not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What´s at stake in television branding?
650	1	4	_9334766 _aMarcas de fábrica. _xMercadeo _zEstados unidos.
650	1	4	_9334767 _aMarcas de fábrica. _xMercadeo _zInglaterra.
650	1	4	_949707 _aTeledifusión _zEstados Unidos.
650	1	4	_916431 _aTeledifusión _zInglaterra.
830		0	_919786 _aComedia
942			_2ddc _cGEN
991			_aC0 _bUN@
991			_aCOM _aPR12 _a000006179, Martínez Ramos, Dora Elia.
997			_aHZ _b00 _c20140722 _lUDM01 _h1028
998			_aBATCH-UPD _b00 _c20150424 _lUDM01 _h0051
999			_c129212 _d129212
900			_aCDI