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| 008 | 120412s2012^^^^njua^^^^^b^^^^001^0^eng^^ | ||
| 020 | _a0132102927 | ||
| 020 | _a9780132102926 | ||
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_a658.8 _bK87m 2012 |
| 100 | 1 |
_99573 _aKotler, Philip, _d1931- , _eautor |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a14th ed. | ||
| 264 | 3 | 1 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2012. |
| 300 |
_axxii, 657, 127 páginas : _bilustraciones ; _c29 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía. | ||
| 505 | 0 | _aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. | |
| 650 | 1 | 4 |
_93916 _aAnálisis de mercadeo. |
| 650 | 1 | 4 |
_91246 _aMercadeo. |
| 700 | 1 |
_986611 _aKeller, Kevin Lane, _d1956- . _eautor |
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| 942 |
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