000			03755cam^a2200433^a^4500
001			UDM01000141194
003			UDM
005			20210529235044.0
008			120412s2011^^^^enka^^^^^b^^^^001^0^eng^^
020			_a1845411706 _q(pbk. : alk. paper)
020			_a9781845411701 _q(pbk. : alk. paper)
040			_aDLC _cDLC _dYDX _dYDXCP _dCDX _dUKMGB _dUPM _dUN@
082	0	4	_a338.4791 _bH458i 2011
100	1		_9219470 _aHeeley, John, _d1951- , _eautor
245	1	0	_aInside city tourism : _ba European perspective / _cJohn Heeley.
264	3	1	_aBristol ; _aBuffalo : _bChannel View Publications, _cc2011.
300			_axi, 167 páginas : _bilustraciones ; _c24 cm.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
490	0		_aAspects of tourism
504			_aIncluye bibliografía.
505	0		_aCity Branding: The Five Constraints -- City Brand as Structure and Process -- Evaluating City Branding and Maximising Its Impact -- Conclusions -- 8.City Branding in the Netherlands -- Introduction -- City Marketing Dutch Style -- The Hague -- Amsterdam -- Conclusions -- Postscript -- pt. 4 Conclusions -- 9.Whither City Tourism and City Tourism Organisation? -- Introduction -- Resume -- The Watershed of 2010 -- Ten Years on and 2020: Continuities and Discontinuities.
505	0		_aGovernance and Executive: Vienna Tourist Board, Visit Oslo and Valencia Tourism -- Operating Structure: Vienna Tourist Board, Visit Oslo and Valencia Tourism -- Programmes and Activity Areas -- Raising Destination Profile, Attracting Business and Leisure Tourists and Visitor Servicing with Special Reference to the Vienna Tourist Board -- Observations and Interpretations -- 5.Setting Up and Leading City Marketing Agencies -- Introduction -- Sheffield (1990-1996) and Destination Sheffield -- Coventry (1997-2000) and Coventry and Warwickshire Promotions -- Birmingham (2001-2003) and Marketing Birmingham -- Nottingham (2003-2009) and Experience Nottinghamshire -- Conclusions -- 6.York, United Kingdom -- Introduction -- Profile of York Tourism -- Origins and Evolution of Visit York -- CTO Status, Finances, Structure and Operations -- Conclusions -- pt. 3 City Branding -- 7.The Problematic Nature of City Branding -- Introduction -- On Branding Products and Cities --^
505	0		_aMachine generated contents note: pt. 1 City Tourism -- 1.Organising City Tourism -- Introduction -- A Typology of City Tourist Organisations (CTOs) and City Marketing Organisations (CMOs) -- Evolution of City Tourism Organisation -- Format of the Remainder of the Book -- 2.Measuring City Tourism -- Introduction -- Types of Measurement -- Measurement of Volume: Industry Measures -- Measurement of Value: Community Measures -- Measurement of Marketing Effectiveness: Marketing Measures -- Intercity Comparison: Benchmarking -- Conclusions -- 3.The Dynamics of City Tourism -- Introduction -- Five City Tourism Success Stories -- Case Study 1 Glasgow 1983-2010 -- Case Study 2 Barcelona 1986-2010 -- Case Study 3 Birmingham 1976-2010 -- Case Study 4 Gothenburg 1991-2010 -- Case Study 5 Dublin 1992-2010 -- Observations and Interpretations -- pt. 2 City Tourism Organisation -- 4.City Tourism Organisation: Structure and Operations -- Introduction --^
650	1	4	_921697 _aCiudades y pueblos _zEuropa.
650	1	4	_9354636 _aTurismo. _zEuropa.
830		0	_9569750 _aAspects of tourism ;
942			_2ddc _cGEN
991			_aADM _aPR12 _a000329956, Camargo Ortega, Blanca Alejandra.
991			_aC0 _bUN@
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998			_aBATCH-UPD _b00 _c20150226 _lUDM01 _h1830
999			_c129007 _d129007
900			_aADM
900			_aISE
900			_aECO
900			_aAYN