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020			_a0470768673 _q(hardback)
020			_a9780470768679 _q(hardback)
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082	0	4	_a658.872 _bB838b 2010
100	1		_9179239 _aBrennan, Bernie, _eautor
245	1	0	_aBranded! : _bhow retailers engage consumers with social media and mobility / _cBernie Brennan, Lori Schafer.
264	3	1	_aHoboken, N.J. : _bWiley, _c2010.
300			_axx, 264 páginas : _bilustraciones ; _c24 cm.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
490	0		_aWiley and SAS business series
505	0		_aIntro: Bring your store to your customers -- Social media -- Mobility -- Starbucks: It´s the experience! -- Zappos: ´Your culture is your brand´ -- Wet Seal: iRunway steals the teen fashion scene -- Macy´s: Shooting for the stars! -- 1-800-Flowers.com: ´Build a relationship first - do business second´ -- JCPenny: Digital tranformation -- Pizza Hut: Creating the perfect pizza- digitally -- Best Buy: The connected world -- Analyzing value: Social media -- Conclusion: Take the lead.
650	1	4	_9310381 _aClases sociales. _xAspectos económicos.
650	1	4	_980313 _aMercadeo por internet.
700	1		_9275478 _aSchafer, Lori. _eautor
942			_2ddc _cGEN
991			_aC0 _bUN@
991			_aMER _aPR12 _a000057718, Reto Felix.
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